Drive serious traffic to your event by getting coverage on the right blog. Event marketing on blogs is usually reserved for large national campaigns promoting major events, but it doesn’t have to be. With the proper research, a great event marketer can unlock the power of blogs and travel the path to sold out events. We’ve summarized some key tools and steps to take for event marketing on blogs.

Need an Event Website

Before you start promoting your event, you need a website where your interested audience can register. It could be your event website, your ticketing page or event your Facebook event page. The important part here is sending them to the site where they can take action. Event marketers sometimes make the mistake of sending traffic to their company website, leaving the visitor to hunt for the obscure link in the bottom right that reads “register”. Send them to the juicy details, where they can take action to immediately register or buy tickets.

Create a Digital Marketing Strategy

Quality of content creation plays a big role in the extent of your reach. Explore many different mediums such as videos, photos, banner ads, slideshows and more. Don’t hesitate to repurpose content. Some people may prefer to flip through a slideshow on slideshare others would rather watch a video on youtube. Get that content ready to feed to those hungry bloggers.

Find Blogs to Promote the Event

There are more than 160.8 million blogs on the internet. Blogs are such an effective channel because they target a loyal, niche focused audience. You can research relevant blogs on technorati or google blog search. You have a couple options to market on Blogs. Send the author a brief email introducing yourself, actually scratch that, you should already have relationships with the influencers in your industry. If you don’t, start that process today. Introduce yourself on social media or via email. Get on their radar, so when it comes time to market your event you are a friend not a stranger. Send the author some ideas for a potential blog post, submit copy for a sponsored blog post, advertise directly on the blog, or advertise via a 3rd party ad networks such as Blogads.

Explore Event Marketing on Local and National Blogs

Events are geographically constrained, unless you’re throwing an online event like a webinar. Therefore, unless you’re throwing a major event, think local. When using an ad network, blog advertising can be geographically targeted based on visitors’ IP address. This way your paid impressions are being published to the audience that matters.

We love info graphics and have to share them. Enjoy!

The original info graphic was published on Ramussen College’s blog which can be found here.

EventChocolate helps you find new people to attend your event. The right message, to the right people, at the right time.

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